Persuading with Data

Recorded On: 11/02/2022

Only available as part of a package

Why your expertise makes you worse at communicating data and what you can do about it.

Communicating quantitative and factual information effectively is a necessary business skill for individuals and a mission critical need for organizations. Miro Kazakoff, author of "Persuading with Data" and a Senior Lecturer at the MIT Sloan School of Management, will explore the systemic reasons why experts struggle to communicate this type of information. This session will discuss how the human brain processes quantitative information and why the experts are poorer communicators in their own domain, and what we can do about it in our day-to-day jobs.

Miro Kazakoff

Author of Persuading with Data and a Senior Lecturer, MIT

Miro Kazakoff is an author, entrepreneur, and Senior Lecturer in Managerial Communication at the MIT Sloan School of Management where he focuses on how individuals use data to persuade others.

He created all of MIT Sloan’s Communicating and Persuading with Data courses. His courses help individuals improve their ability to persuade by speaking, writing and visualizing data more effectively. He has taught courses in the MBA, EMBA, Sloan Fellows and MFIN programs including Communication for Leaders, Communicating with Data, and Communication and Persuasion through Data for Executives. He has been recognized as the Sloan Teacher of the Year and is a two-time recipient of MIT’s Teaching with Digital Technology Award.

Miro is the author of Persuading with Data; a guide to designing, delivering and defending your data, published by MIT Press.

Before joining the faculty at MIT, Miro co-founded Testive, an education technology company that combines an adaptive online learning platform with live human coaching to help students meet their educational goals. Prior to that he worked in a variety of sales and client service roles at Hubspot, Compete.com (sold to media conglomerate WPP), and Bain & Co. Miro holds a BA from Georgetown University where he studied English and Computer Science and an MBA from the MIT Sloan School of Management.