ETFs: Optimizing Your Product and Distribution Strategy

Recorded On: 03/24/2021

Join our panel of industry executives as they discuss ETF trends, and how to fully optimize your product and distribution strategy.  The panel will review current trends in ETFs in terms of sales growth, demand and new product opportunities. We will discuss new products in the ETF space such as non-transparent and active ETFs and show how advisor and investor preferences are driving demand for ETFs.

Who should attend: sales, marketing, distribution, product, client service and relationship managers

This program is sponsored by:


Nicsa is pleased to offer this webinar learning activity to attendees who are seeking CPE credits. 1 CPE unit may be available for attendees of this webinar. The webinar requires no advanced preparation, no pre-requisite study and is appropriate for all who have a basic understanding of the investment management industry.

Nicsa is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website:

CPEs Earned: 1
CPE Field of Study: Specialized Knowledge
Program Level: Basic
Delivery Method: Group-Internet Based
Advanced Preparation: None

Due to this program being offered free of charge, there will be no refunds issued.

Questions or Cancellations: Please contact Jordan DeBettencourt at 508.683.1618.

Matt Schiffman (Moderator)

Principal - Distribution Insight


Matt has more than three decades of financial services industry experience in sales, marketing and financial product development. Matt and his co-founders of Atom Analytics joined Broadridge in July of 2018. At the firm, the team partners with clients to translate customer data into meaningful actions that improve business outcomes. Most recently, he served as Legg Mason’s first Global Head of Marketing where he was responsible for the global distribution group’s marketing strategy and execution, global brand development, thought leadership, practice management and e-business. He also oversaw the firm’s marketing to defined contribution, insurance and other platform and product manufacturers, led the learning and development team, was a member of the firm’s Operating Committee and served as a company spokesperson appearing on CNBC and in industry trade media. Previously Matt was head of retail distribution for the Americas at Legg Mason.

Marc Zeitoun

COO-North America Distribution/Head of Strategic Beta

Columbia Threadneedle

Jennifer Hoopes

Senior Managing Director and General Counsel


Ms. Hoopes is responsible for Foreside’s international business and product expansion to support Foreside’s non-U.S. clients. She regularly assists non-U.S. asset managers to navigate the U.S. and design successful approaches for entering the market. She also works with U.S. managers to help them understand the differences between U.S. and non-U.S. distribution and compliance matters. Sherecently returned from a posting in London where she opened Foreside’s first European office. Ms. Hoopes also serves as General Counsel for Foreside and is responsible for providing assessment, oversight and management of, and counsel on, all legal issues, risk exposure, and regulatory compliance for Foreside and its 24 subsidiaries, including 20 registered broker-dealers. Ms. Hoopes has particular expertise in the intersection of fund distribution and regulatory compliance obligations. Ms. Hoopes has served on multiple FINRA committees as both an elected and appointed member and presents regularly at conferences and on webinars on broker-dealer, fund and asset manager matters.

Ed Rosenberg

Senior Vice President, Head of ETFs

American Century

Ed Rosenberg is senior vice president and head of exchange traded funds for American Century Investments, a premier investment manager headquartered in Kansas City, Missouri. Before joining American Century Investments in 2017, Ed was a senior vice president and head of ETF capital markets and analytics at Northern Trust’s FlexShares. Previously, he was director and head of capital markets and analytics at Russell Investments. Prior to that, Ed was an ETF product manager at Vanguard.

Ed holds a bachelor’s degree in business administration from Muhlenberg College, and a master's degree in business administration from Pennsylvania State University.

Mark Donoghue

Managing Director - Head of Global ETFs & SMA's

Merrill Lynch Wealth Management


03/24/2021 at 2:00 PM (EDT)   |  60 minutes
03/24/2021 at 2:00 PM (EDT)   |  60 minutes
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1.00 CPE Credits credit  |  Certificate available
1.00 CPE Credits credit  |  Certificate available